How to Make an Impact with Marketing and Advertising

Introduction

If you’re looking for a way to increase sales without breaking the bank, marketing and advertising are your best bets. These two methods have been around for ages—but that doesn’t mean they’re not still effective! In fact, if used correctly, these strategies can help you reach a whole new audience of potential customers and grow your business. If you want to learn how to market effectively with limited resources, keep reading. We’ll discuss how to make an impact on social media by creating an online presence; exploring influencer marketing opportunities; doing what your competitors aren’t doing (and why it matters); developing a strong brand image; incorporating in-store marketing opportunities into your strategy; creating memorable slogans and taglines; and more!

Create a social media presence.

Social media is a great way to build your brand, reach new customers and create buzz about your product.

Social media may be the easiest and cheapest marketing tool available today. It’s free to start using social media, so you don’t have any excuse not to do it! Social media has become such an integral part of our lives that many people use it on a daily basis as part of their daily routine–and they expect companies who want their business not only have a presence but also interact with them through these channels as well!

Use influencer marketing.

Influencer marketing is a form of marketing in which you work with people who have a large following on social media. Influencers can help you reach new customers, or help you reach existing customers in a new way.

For example, let’s say that your company sells yoga mats and towels for home use. You might work with an influencer who regularly posts pictures on Instagram showing off her latest yoga poses (or maybe even videos), along with information about where she bought her mat from–and maybe even a shout-out to your business!

Do what your competitors aren’t doing.

When you’re competing against other companies in your industry, the best way to stand out is by doing what they aren’t doing. You need to be different, unique and memorable–and surprising people can help achieve all three of these things.

The first step toward making an impact with advertising is thinking about how you can do something no one else has done before. One company that did this was Coca Cola when it launched its “Share a Coke” campaign in 2013 as part of an effort to increase sales for their flagship beverage product worldwide (Coca Cola).

Develop a strong brand image.

Develop a strong brand image.

Your company’s branding is the face of your business, so it’s important to develop an identity that will resonate with your audience and make them want to do business with you. Start by creating a brand persona–a description of who or what your company is as well as what it stands for and represents. Then, use consistent branding across all channels when communicating with customers: create an eye-catching logo, use the same color scheme (and variations) across all marketing materials such as posters or brochures, pick one font type and stick with it throughout all printed materials like letterhead stationery; even if there are different versions of each item in your marketing arsenal (like different colors), they should still share some commonalities like typography style so they fit together visually when viewed side by side on one page or spread out across multiple pages within an advertising campaign catalogues/brochures/flyers etc). Finally make sure that whatever message you’re trying get across always aligns with this identity – don’t try too hard; just be yourself!

Incorporate in-store marketing opportunities into your strategy.

In-store marketing opportunities are an excellent way to help customers find what they need and create a positive brand experience.

• Use signage to help customers find what they’re looking for.
• Use displays to highlight products that are on sale or new in the store.
• Offer coupons and loyalty programs so customers can save money on their next purchase, as well as encourage repeat purchases by providing rewards for making multiple purchases at one time (such as buying three items, getting one free).

In addition, in-store marketing provides an opportunity for you to use free samples as another way of encouraging trial of new products–you could even offer samples through your website or email newsletter if you don’t have access to stores!

Create a memorable slogan and tagline.

A slogan is a short phrase that describes your business, while a tagline is a slogan that explains your business. Both should be catchy and memorable. A slogan should be short, sweet and to a point — but most importantly it must be memorable!

You can often find great slogans on T-shirts or bumper stickers of businesses you love. For example: “Just Do It” (Nike), “Don’t Leave Home Without It” (American Express), “We Try Harder” (Ford Motor Company).

When you advertise effectively, you can get results without breaking the bank!

Advertising can be a great way to get noticed. It’s important to remember that it doesn’t have to be expensive or complicated, though! You can do it yourself or hire someone else to do it for you. If you want to take a more traditional approach, then check out what the competition is doing and see if there are any new trends in advertising that would work well for your business.

Conclusion

There are many ways to advertise your business and make an impact. You don’t have to spend a lot of money, but you do need to know what works best for your brand. The key is knowing what type of message will resonate with your customers, so take some time to think about who they are and how they might respond best when they see or hear something new from your company!