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July 23, 2024

Tracy Krausmann

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How to Create World-Changing Products That Fight Climate Change Through Marketing and Advertising


If you’re like me, you probably think about climate change in terms of what we can do as individuals to help reduce our own carbon emissions. But did you know that businesses have a huge impact on the fight against climate change? It’s true! Companies are responsible for 80{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} of global greenhouse gas emissions and they have an opportunity to help fight climate change by introducing new products that will reduce the amount of pollution released into our atmosphere. In this article, I’ll show you how marketing and advertising can be used as a tool to create world-changing products while also helping drive business growth at the same time.

The problem

In this section, we’ll talk about the problem. The first step to solving any problem is understanding what it is and why it exists. Climate change is real, it’s caused by human activity, and it has a negative impact on our environment, health and economy.

What are the causes of climate change?

You may be wondering what exactly causes climate change. While it’s not an easy question to answer, there are a few main culprits:

  • Human activity
  • Greenhouse gases
  • Ozone depletion
  • Ocean acidification

How does climate change affect your business?

Climate change affects businesses in many ways. It’s a global problem, it’s a financial problem and it’s also a human problem. Climate change is a social issue that affects every part of our lives and our environment, so it can be hard to understand how this impacts your business specifically.

To get started with understanding how climate change might affect your business we first need to define what exactly climate change means:

  • Climate Change is when temperatures rise above normal levels due to human activity such as burning fossil fuels or deforestation (the removal of trees). This causes extreme weather conditions such as hurricanes and droughts which damage infrastructure like roads or buildings making them less useable by humans who live nearby these structures; but there are other effects on people too! For example if you’re living somewhere where there aren’t any trees around then maybe someone could see through their window into yours instead?

The solution

In order to create world-changing products that fight climate change through marketing and advertising, you must first understand how.

  • Develop a product that people want to buy.
  • Use your product’s target audience as a way to reach other demographics of people who will also want it (this is called “stretching the market”).
  • Use marketing techniques like influencer marketing and social media engagement with content creators in order to spread awareness of your product beyond those who have already heard about it.

You can use marketing and advertising to help fight climate change.

You can use your marketing and advertising skills to help fight climate change. You know the ins and outs of E-Commerce, so you can use that knowledge to help fight climate change. And you have a background in marketing and advertising, which means that you’ll be able to apply those skills to any new project you undertake.

If you’re looking for a way to give back while also advancing your career, look no further than this guide! It will show you how exactly one person managed it all: They started by using their expertise in E-Commerce; then they applied their knowledge of marketing/advertising; finally (and most importantly), they combined all three into one super effective strategy for saving the planet from environmental destruction!


Climate change is a serious issue that affects us all. It can affect your business and the environment, but it doesn’t have to be a scary thing. You can use marketing and advertising to help fight climate change in an effective way by making sure your message reaches people who need it most.